Southmead Hospital Charity is committed to protecting your privacy, personal information and confidentiality and we take our data protection responsibilities very seriously.
This policy sets out how we collect and use the personal information that you provide whether that is online, by email, letter, by phone or other correspondence.
We promise to keep safe any personal data you share with us, or that we get from other organisations. When we collect data from you we aim to be clear and transparent with how we use that data.
Collecting and using information from our fundraisers, donors and supporters allows us to develop a better understanding of our supporters which informs how we can fundraise more efficiently and communicate better, ultimately enabling us to raise more money and support more services at North Bristol NHS Trust.
How do we use your personal information?
We process personal information for certain legitimate business purposes. ‘Legitimate Interests’ means the interests of our company in conducting and managing our business.
For example, we have an interest in making sure our marketing is relevant for you, so we may process your information to send you communciations that we think will be of interest to you.
Further examples of how we process legitimate interest for business purposes, are:
- where the processing enables us to enhance, modify, personalise or otherwise improve our services / communications for the benefit of our customers
- to better understand how people interact with our websites
- to provide postal or digital communications which we think will be of interest to you
- to determine the effectiveness of promotional campaigns and advertising.
When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights
under data protection laws.
Our legitimate business interests do not automatically override your interests – we will not use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
Whenever we process data for these purposes we will ensure that we always keep your Personal Data rights in high regard and take account of these rights.
You have the right to object to this processing if you wish, and if you wish to do so please contact us at firstname.lastname@example.org.